Amazon Affiliate Websites
When it comes to making money online you’re going to have a lot of options at your disposal. Frankly, it can be quite overwhelming just choosing an online business type to run with. There are blogs, niche sites, selling your freelancing services, and on and on. However, a lot of people are drawn to the Amazon affiliate model.
Some people even decide to add elements on an Amazon affiliate strategy into their existing blogs or websites. It’s truly up to you. However, to keep this post to the point we’re going to show you how to build an Amazon affiliate site from the ground up.
If you’ve been trying to get a business off the ground, now’s your chance. We cover everything you need to know to start your very own profitable Amazon affiliate website.
Benefits of building an Amazon affiliate site
Before we jump in it’s important to get to the core of why you want to start an Amazon affiliate site in the first place. To start, Amazon has a very low payout for affiliates, usually hovering around the 1-3% mark.
However, don’t let this dissuade you. There are some very high ticket items you can sell that’ll still provide you with a decent amount of revenue per sale. In some cases you only need to sell 2-3 items a day to cross into the $100/day threshold.
That being said, there’s a lot of reasons people will decide to start an Amazon affiliate site, the most common are listed below:
- They are relatively easy to start, making it a great way to start and learn the ropes of internet marketing
- They have a clear path from creation to profit
- The Amazon “cookie” allows you to gain income from other products besides the one you’re promoting
- Amazon already has built in authority, so there’s less “selling” on your end
- There are lots of opportunities if you choose the right product
- Review posts can get good traffic and are relatively easy to create
- These sites can be easy to scale if you pick the right niche
- Can make good money in the long-term
That being said, there are also some disadvantages to setting up an Amazon affiliate website that you might want to be aware of.
- Amazon commissions are much lower than other affiliate programs
- Creating review-oriented content can get quite repetitive over time
- Link building and ranking does take time and energy
- Today Amazon niche sites need to be planed effectively in order to last for the long-term
Is passion a necessary ingredient?
When creating a website the following question always comes up: should I create a website on what I’m passionate about? This is a tough question to answer, because it doesn’t have a cut and dry answer. It completely depends on what you’re actually passionate about.
For example, if your passion is underwater basket weaving, there probably isn’t a large enough market supporting that to generate income via selling affiliate products (I could be wrong). On the other hand, if you’re passionate about dogs and love to purchase the latest high-end pet accessories, then you might have a niche you can work with.
When considering a niche make sure it’s in an area that you wouldn’t mind writing about for the long-term. But also, keep in mind it’s often easy to become passionate about something once it starts bringing money into your bank account month after month.
Below we dive into a niche discovery process that’ll help you get started in choosing the best niche for your business goals.
How to choose the right niche?
Before you jump into building your site, you’re going to need to pick a niche to target. Creating a site that reviews every single Amazon product under the sun isn’t going to do anyone any good. To have a successful site you’re going to need to narrow down your market and the products you’re going to sell.
For an Amazon affiliate site to actually work, you’re going to need two things:
Solid targeted traffic
Most of the traffic for your affiliate website will come from product related searches, and product reviews. Generally, these will be more long-tail terms such as, “Blendtec 570 vs Vitamix 5300”, or “greenworks mower vs black and decker”. The traffic coming from keywords like these will be very targeted, as the searcher has the intention to purchase something.
These kind of searches suggest that the person is just looking for more information so they can make an informed purchasing decision.
It’s best to avoid keywords (in your initial research) like, “how to build a treehouse”, or “homemade coffeepot”, as keywords like these are more informational and won’t translate directly into a sale. However, we do show how you can incorporate these kinds of keywords into your overall content strategy.
The amount of traffic needed to have a successful site will depend upon the price of the products you’re promoting and what rate your site converts visitors to buyers. Sometimes, you don’t even need a large amount of traffic to have a very profitable site.
A high price series of products to promote
If you’re primarily going to be promoting Amazon products it’s important to choose a set of products that has a relatively high price point. After all, it’s hard to make a solid income off of promoting $1-5 products, since the commission on Amazon is so low. Items that have a higher price point, like high end appliances, furniture, BBQs, blenders and juicers, or bikes can net you over $50 a sale at least.
However, if you can’t find a high end series of products you’d like to promote don’t let this discourage you. You can still make decent income by promoting cheaper products if the volume is high enough. We also highlight an example below that solely promotes books via Amazon and still makes good commissions.
Remember, the Amazon cookie stays active for 24 hours. So, you’ll receive an affiliate commission for any products that are bought during that time period.